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Car Finance, PPI,Diesel, Marriage Tax, Consumer Savings Network, SIPPS, Business Energy, GivingMortgages, Housing Helplines, Flight Delay, Eco Save, Law Pensions.
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Kitchen Worktops, EV Charging Stations, Roofing, Windows, Doors, Garden Offices Asbestos Removal, Conservatory Roofs, New BoilersHeat Pumps, Solar Panels, Cavity Wall Insulation.
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Get StartedThere should be no doubting that this is the internet's largest networking website. Facebook makes most of its revenue from advertising, positioning itself as a critical platform for brands looking to market their business. We've run countless campaigns on Facebook with various optimisation methods such as Link Clicks and Conversions. We use the platform's sophisticated targeting options to reach the right audience. Our team always tests different ads to identify what works best and continually optimises where needed.
Instagram is a photo and video sharing service most commonly used by a younger demographic. The platform is increasingly surfacing as a compelling opportunity for brands. Having been purchased by Facebook in 2012, the two share many of the same advertising options. When running an Instagram campaign, we tailor our work to the platform itself, taking into account the younger audience profile. We recognise the importance of visual content and creating compelling imagery that attracts prospective customers.
Google Ads is one of the most powerful advertising platforms that you can use to generate leads for your business. Using a pay-per-click pricing model, Google Ads serves advertisements to prospective customers searching for specific keywords. This layer of targeting is highly effective in driving high-quality leads to your business. We use a range of campaign formats, including search, shopping and display networks. Our PPC team will identify relevant but cost-effective keywords and create engaging ads that attract interest.
Since it was launched two decades ago, LinkedIn has become the most popular social networking platform for connecting business professionals. People use LinkedIn to expand their professional networking capabilities, discover career opportunities and recruit talented team members. We've run advertising campaigns to generate qualified leads for B2B clients. Using LinkedIn, we can target millions of professionals that fit the criteria for your business.
With a whopping 330 million monthly active users, X (formerly Twitter) has emerged as one of the largest social platforms on the web for people to stay up-to-date on the latest and biggest news and events, making it an ideal place to showcase your business. We have run several campaigns on the platform across multiple sectors, allowing us to reach millions of users. We use a combination of campaign objectives, highly-targeted audience profiles, and ad formats to deliver a campaign that suits your business best.
Video marketing has become one of the most powerful tools for attracting customers due to its engaging, digestible and modern format. One of the best platforms for video advertisers is TikTok. With over a billion monthly active users, TikTok has quickly emerged as the fourth-largest social media platform. This platform gives users creative control to produce short-form videos with the potential to go viral. We can help your videos reach millions of people on TikTok.
Answers to questions you might have about Torch.
Paid social lead generation involves using paid advertising on social media platforms to attract and capture potential customers. This method utilizes targeted ads to reach specific audiences, driving traffic to landing pages or lead capture forms where users can express interest in your products or services.
The best platforms for lead generation depend on your target audience and industry. However, popular options include Facebook, Instagram, TikTok. LinkedIn is particularly effective for B2B lead generation, while Facebook and Instagram are great for reaching a broader consumer base.
Success can be measured using key performance indicators (KPIs) such as cost per lead (CPL), click-through rate (CTR), conversion rate, and return on ad spend (ROAS). Analytics tools provided by social platforms, along with your CRM system, can help track these metrics and assess the overall effectiveness of your campaigns.
Your budget for paid social lead generation should be based on your overall marketing goals, audience size, and the platforms you choose. A good starting point is to allocate a percentage of your overall marketing budget, often around 20-30%. Testing different budgets will help determine what works best for your specific campaigns.
Results can vary based on several factors, including your campaign strategy, target audience, and budget. However, many businesses start seeing initial leads within a few days to a couple of weeks after launching their campaigns. Continuous optimization and adjustments can further enhance lead generation speed and effectiveness over time.